{"id":546,"date":"2026-05-24T10:53:08","date_gmt":"2026-05-24T10:53:08","guid":{"rendered":"https:\/\/theadil.me\/blog\/showit-seo-checklist\/"},"modified":"2026-05-24T10:59:16","modified_gmt":"2026-05-24T10:59:16","slug":"showit-seo-checklist","status":"publish","type":"post","link":"https:\/\/theadil.me\/blog\/showit-seo-checklist\/","title":{"rendered":"Showit SEO Checklist: 18 Things to Do Before You Go Live"},"content":{"rendered":"<p>This Showit SEO checklist covers every configuration step your site needs before going live. Most photographers skip it entirely  &#8211;  and a Showit site launched without this work is invisible to Google until you go back and fix each item one by one. That means weeks or months of missed traffic and bookings you can&#8217;t get back.<\/p>\n<p>Work through these 18 items in order before (and immediately after) going live. Every item here exists because skipping it causes a real, measurable problem.<\/p>\n<style>\n.tldr-box{background:rgba(243,80,15,.08);border-left:4px solid #f3500f;padding:16px 20px;margin:0 0 28px;border-radius:0 8px 8px 0;}\n.tldr-box strong{color:#f3500f;font-size:13px;letter-spacing:.05em;text-transform:uppercase;}\n.tldr-box p{margin:6px 0 0;color:rgba(255,255,255,.85);font-size:15px;line-height:1.6;}\n<\/style>\n<div class=\"tldr-box\">\n  <strong>Quick answer:<\/strong><\/p>\n<p>Before going live, every Showit site needs: unique page titles and meta descriptions on every page, alt text on every image, a crawlable text section on key pages, Yoast SEO installed on WordPress, sitemaps submitted to Google Search Console, and Google Analytics configured. This checklist covers all 18 items in the right order.<\/p>\n<\/div>\n<h2>Showit SEO Checklist: Site-Level Setup (Do These First)<\/h2>\n<p>These settings affect your entire site and take about 15 minutes to complete. Do them before you touch any individual page settings.<\/p>\n<p><strong>\u2610 1. Set your site name in Showit Site Settings \u2192 SEO.<\/strong><br \/>\nUse your business name exactly as you want it to appear publicly. This feeds into your default title format and appears in browser tabs. Match it to your Google Business Profile name for consistency across local signals.<\/p>\n<p><strong>\u2610 2. Set a default title format.<\/strong><br \/>\nGo to Site Settings \u2192 SEO \u2192 Title Format. Set a fallback like <code>[Page Name] | [Site Name]<\/code>. This ensures that if you ever add a new page and forget to write a custom title, it at least has something meaningful in the title tag rather than nothing.<\/p>\n<p><strong>\u2610 3. Upload a default social sharing image (1200\u00d7630px).<\/strong><br \/>\nThis is the image displayed when anyone shares any page from your site on Facebook, LinkedIn, or in messages. Use a strong brand image  &#8211;  your best portrait with your name overlaid, or a branded graphic. This applies to any page that doesn&#8217;t have its own Open Graph image set.<\/p>\n<p><strong>\u2610 4. Add your Google Search Console verification code.<\/strong><br \/>\nGo to <a href=\"https:\/\/search.google.com\/search-console\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Search Console<\/a> \u2192 Settings \u2192 Ownership Verification \u2192 HTML tag. Copy the meta tag. Paste it in Showit \u2192 Site Settings \u2192 SEO \u2192 Google Verification field. Publish your site, then verify in GSC. Do this before launch so you&#8217;re monitoring from day one.<\/p>\n<h2>Page-Level Setup (Repeat for Every Main Page)<\/h2>\n<p>This is the most time-intensive section but also the highest-impact. Click each page in the Showit sidebar \u2192 Page Settings \u2192 SEO tab. Repeat for: Homepage, About, Portfolio, Services\/Investment, Contact, and any other pages you want indexed.<\/p>\n<p><strong>\u2610 5. Write a unique page title for every page (under 60 characters).<\/strong><br \/>\nEvery page needs a unique, keyword-targeted title. For photographers, include your city and specialty on main pages: <em>Austin Wedding Photographer | Jane Smith Photography<\/em>. Never leave two pages with the same title  &#8211;  duplicate titles signal to Google that your pages are interchangeable, which hurts ranking for both.<\/p>\n<p><strong>\u2610 6. Write a unique meta description for every page (140\u2013155 characters).<\/strong><br \/>\nInclude your target keyword naturally and write a compelling reason to click. Avoid generic copy like &#8220;Welcome to my website.&#8221; A good meta description reads like a mini ad for that specific page. Example: <em>Austin wedding photographer capturing natural, emotional moments across Texas. Booking 2026 and 2027  &#8211;  view packages and enquire.<\/em><\/p>\n<p><strong>\u2610 7. Upload an Open Graph image for each key page (1200\u00d7630px).<\/strong><br \/>\nAt minimum, do this for your homepage, portfolio, and services pages. These are the pages most likely to be shared socially. Use images that look good cropped to 2:1 aspect ratio  &#8211;  landscape, not portrait.<\/p>\n<p><strong>\u2610 8. Confirm all main pages are set to Index, Follow.<\/strong><br \/>\nCheck Page Settings \u2192 SEO \u2192 Robots for every main page. The default is Index, Follow  &#8211;  but verify it on each page. Set only thank-you pages, private client delivery pages, and test pages to Noindex.<\/p>\n<p><strong>\u2610 9. Add a crawlable text section to each main page.<\/strong><br \/>\nThis is the Showit-specific SEO step that most guides skip. Showit&#8217;s canvas text elements aren&#8217;t always crawled as efficiently as standard HTML by Google. Use the WordPress embed feature in Showit to pull content from a matching WordPress page into your canvas layout. This gives Google clean, crawlable text on your homepage, about page, and services page. For the full walkthrough, see our <a href=\"https:\/\/theadil.me\/blog\/showit-seo-settings\" target=\"_blank\" rel=\"noopener noreferrer\">Showit SEO settings guide<\/a>.<\/p>\n<h2>Image SEO (Every Image on Every Page)<\/h2>\n<p><strong>\u2610 10. Add alt text to every image on every page.<\/strong><br \/>\nClick each image in the canvas \u2192 Image Settings \u2192 Alt Text. Write a natural description of the photo: who, what, where. Include relevant keywords where they fit naturally. Never leave alt text empty  &#8211;  empty alt text means Google has nothing to associate with that image, and screen readers announce nothing to visually impaired visitors.<\/p>\n<p>Examples of good alt text:<\/p>\n<ul>\n<li><em>bride and groom first dance at The Hermitage Hotel Nashville<\/em><\/li>\n<li><em>newborn wrapped in cream knit swaddle, Austin family portrait session<\/em><\/li>\n<li><em>couple laughing during engagement session in wildflower field, Texas Hill Country<\/em><\/li>\n<\/ul>\n<p><strong>\u2610 11. Compress all images before uploading.<\/strong><br \/>\nUse <a href=\"https:\/\/squoosh.app\/\" target=\"_blank\" rel=\"noopener noreferrer\">Squoosh<\/a> (free, browser-based) or TinyPNG to compress images before uploading to Showit. Target under 500KB per image. Photography websites with uncompressed images can have page load times of 8\u201315 seconds  &#8211;  which tanks both user experience and Google Core Web Vitals scores. Compressed images routinely cut load times by 40\u201360% on image-heavy pages.<\/p>\n<h2>WordPress Blog Setup<\/h2>\n<p>If you&#8217;re on the Basic + Blog or Advanced + Blog plan, your WordPress blog needs its own complete SEO setup. Don&#8217;t assume the main site settings carry over  &#8211;  the blog is a separate WordPress installation.<\/p>\n<p><strong>\u2610 12. Install Yoast SEO (free) on your WordPress blog.<\/strong><br \/>\nLog in to your WordPress dashboard at <code>yourdomain.com\/blog\/wp-admin\/<\/code>. Go to Plugins \u2192 Add New \u2192 search &#8220;Yoast SEO&#8221; \u2192 Install and Activate. Run the Yoast setup wizard. Enable the XML sitemap during setup  &#8211;  this is what you&#8217;ll submit to Google.<\/p>\n<p><strong>\u2610 13. Set a Yoast title template for posts and pages.<\/strong><br \/>\nIn Yoast \u2192 Search Appearance \u2192 Content Types \u2192 Posts, set your title template to <code>%%title%% %%page%%<\/code>. This produces clean titles from your post title alone. You&#8217;ll override this per post when you write the Yoast meta box  &#8211;  but the template ensures every post has a sensible fallback.<\/p>\n<p><strong>\u2610 14. Write and publish at least one blog post before launch.<\/strong><br \/>\nLaunching with zero blog posts is a missed opportunity. Publish one solid post  &#8211;  a venue feature, a behind-the-scenes piece, or a tips post for your target client  &#8211;  before going live. This signals to Google that the blog is active, not an empty placeholder. One genuine post with keyword-targeted content is enough to start.<\/p>\n<h2>Technical SEO<\/h2>\n<p><strong>\u2610 15. Submit your Showit main site sitemap to Google Search Console.<\/strong><br \/>\nYour Showit site generates a sitemap at <code>yourdomain.com\/sitemap.xml<\/code>. In Search Console \u2192 Sitemaps \u2192 enter the URL \u2192 Submit. This tells Google every page that should be indexed on your main site.<\/p>\n<p><strong>\u2610 16. Submit your WordPress blog sitemap to Google Search Console.<\/strong><br \/>\nSubmit <code>yourdomain.com\/blog\/wp-sitemap.xml<\/code> as a second separate sitemap. This covers all your blog posts and WordPress pages independently. Having both submitted ensures nothing is missed.<\/p>\n<p><strong>\u2610 17. Set up Google Analytics 4 (GA4).<\/strong><br \/>\nCreate a GA4 property at analytics.google.com. Get your Measurement ID (G-XXXXXXXXXX). In Showit \u2192 Site Settings \u2192 Integrations \u2192 Analytics \u2192 paste your Measurement ID. Verify it&#8217;s tracking by checking Real-Time in GA4 while browsing your site. You want traffic data from day one  &#8211;  retroactive data collection isn&#8217;t possible.<\/p>\n<p><strong>\u2610 18. Request indexing for key pages in Google Search Console immediately after launch.<\/strong><br \/>\nAfter going live, go to GSC \u2192 URL Inspection \u2192 enter your homepage URL \u2192 Request Indexing. Do this for your homepage, about, services, and portfolio pages. This doesn&#8217;t guarantee immediate ranking, but it triggers Google&#8217;s crawler faster than waiting for natural crawl discovery  &#8211;  which can take weeks on a new domain.<\/p>\n<h2>Post-Launch: What to Do in the First 30 Days<\/h2>\n<p>The checklist above covers launch day. In the 30 days following launch, complete these additional steps:<\/p>\n<ul>\n<li>Check Search Console for crawl errors and indexing issues weekly<\/li>\n<li>Publish at least two blog posts to signal that the site is active and content is growing<\/li>\n<li>Set up your Google Business Profile if you haven&#8217;t already  &#8211;  this is your local SEO foundation<\/li>\n<li>Check your Core Web Vitals score in Search Console \u2192 Experience \u2192 Core Web Vitals. Address any pages flagged as &#8220;Poor&#8221;<\/li>\n<li>Request indexing for each new blog post within 48 hours of publishing<\/li>\n<\/ul>\n<p>The first 30\u201360 days after launch are when Google forms its initial impression of your site&#8217;s quality and content depth. Starting with a clean, fully-optimised launch gives you the strongest possible foundation.<\/p>\n<h2>Frequently Asked Questions<\/h2>\n<p><strong>Q: How long does it take for a new Showit site to appear in Google after launch?<\/strong><\/p>\n<p>After submitting your sitemap and requesting indexing in Google Search Console, most new Showit sites begin appearing in Google within one to four weeks. Appearing in Google (being indexed) is different from ranking well  &#8211;  indexing happens relatively quickly, but ranking for competitive keywords takes months of consistent content publishing and building your site&#8217;s authority through backlinks and engagement signals.<\/p>\n<p><strong>Q: Do I need Google Analytics if I already have Google Search Console?<\/strong><\/p>\n<p>Yes  &#8211;  they serve completely different purposes. Google Search Console shows how your site performs in search results: impressions, clicks, rankings, and crawl errors. Google Analytics shows what visitors do on your site once they arrive: which pages they visit, how long they stay, where they drop off, and whether they submit your contact form. You need both to make good decisions about your website and SEO strategy.<\/p>\n<p><strong>Q: What if I already launched my Showit site without doing any SEO setup?<\/strong><\/p>\n<p>Work through this checklist now  &#8211;  it is never too late. Most improvements take effect within four to eight weeks of implementation. The highest-impact quick fixes are page titles, meta descriptions, and image alt text, which can be done in a single focused work session. Crawlable text sections and WordPress blog SEO setup may take longer but are equally important for long-term results.<\/p>\n<p><strong>Q: Should I hire someone to do my Showit SEO setup?<\/strong><\/p>\n<p>The technical checklist (items 1\u201318 above) is within reach for most photographers without hiring help  &#8211;  it takes a few focused hours. Where a specialist adds the most value is in keyword research, content strategy, and building backlinks  &#8211;  the ongoing, strategic work that compounds over months and years. If your budget allows, completing the technical setup yourself and hiring for ongoing strategy is often the best use of money.<\/p>\n<p><strong>Q: How often should I check and update my Showit SEO settings?<\/strong><\/p>\n<p>Review your page titles and meta descriptions every six months  &#8211;  they may need updating as your offerings change or as you discover new keyword opportunities in Search Console. Check Search Console for crawl errors monthly. Update image alt text any time you add new images. Your WordPress blog SEO (Yoast per-post settings) should be completed at the time of every new post publication.<\/p>\n<h2>Ready to Build a Website That Gets Results?<\/h2>\n<p>If you&#8217;re serious about your photography business or service-based website, getting the foundations right makes every other marketing effort work better.  <strong><a href=\"https:\/\/theadil.me\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adil Makhdoom<\/a><\/strong> specialises in Showit and WordPress websites for photographers and small businesses  &#8211;  built to rank, built to convert. <a href=\"https:\/\/theadil.me\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reach out on TheAdil.me<\/a> to discuss your project.<\/p>\n<div class=\"author-byline\">\n<style>\n.author-byline{border-top:1px solid rgba(255,255,255,.1);margin-top:48px;padding-top:24px;}\n.author-byline p{margin:0;font-size:13px;color:rgba(255,255,255,.55);line-height:1.6;}\n.author-byline strong{color:#fff;font-size:14px;}\n<\/style>\n<p><strong>Written by <a href=\"https:\/\/theadil.me\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adil Makhdoom<\/a><\/strong>  &#8211;  Freelance web designer specializing in Showit and WordPress websites for photographers and small businesses.<\/p>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How long does it take for a new Showit site to appear in Google after launch?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"After submitting your sitemap and requesting indexing in Search Console, most new Showit sites begin appearing in Google within one to four weeks. 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Covers page titles, meta descriptions, alt text, crawlable text, WordPress blog setup, and Search Console.","footnotes":""},"categories":[26],"tags":[78,77,76,70],"class_list":["post-546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-showit","tag-photographer-website-seo","tag-showit-launch-checklist","tag-showit-seo-checklist","tag-showit-seo-setup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Showit SEO Checklist: 18 Things to Do Before You Go Live<\/title>\n<meta name=\"description\" content=\"Use this Showit SEO checklist before launching. 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